
Quezada Architecture and Florencia Pita & Co Design UGG's New NYC Flagship
Cecilia Quezada
“The flagship is driven by the concept of ‘lifestyle’, which is not only about the products or merchandise, but rather about an ideal of a more free and open space for an open society. The space is fluid, there are no designated men’s or women's areas, they can all be either/or, and the layout can be constantly changed and re-adapted. The custom-made freestanding fixtures, which allow for a more intimate shopping experience, are designed to be movable and flexible, and embrace multiple ‘lifestyles’ and narratives,” says Florencia Pita, principal of Florencia Pita & Co.